About
Founded and launched by designer Angelina Gergenreder, EDARA caters to women seeking a blend of elegance, sophistication, and contemporary style, with an emphasis on quality and timelessness. The brand is committed to mindful creation and a sustainable approach, with all garments handcrafted in the Netherlands by our manufacturer Oneroomoffice, and jewelry produced in Portugal. This local European production ensures exceptional quality and allows us to oversee each step of the process with care and precision.
By producing garments in the Netherlands, we support local craftsmanship and maintain full visibility over the production chain. Every piece is made with meticulous attention to detail, reflecting our dedication to quality and longevity. Likewise, our jewelry is created in Portugal by skilled artisans, honoring the country’s rich tradition in fine jewelry making.
General inquiries: shop@edarastudios.com
Press: press@edarastudios.com
Wholesale inquiries: maya@mmwcollective.com
Our values
Overproduction is one of the most significant challenges in the fashion industry, leading to vast amounts of unsold inventory and wasted resources. At EDARA, we take a different approach. We produce in small batches aligned with actual demand. By doing so, we minimize waste and create pieces that truly matter. Our philosophy centers on quality over quantity. In our commitment to sustainability and reducing waste, we also offer a Made to Order service. This approach allows us to craft pieces specifically for you, only when they are needed. By producing only what is requested, we reduce excess inventory, avoid waste, and ensure that every garment is meaningful and tailored to our customers' desires. This method not only upholds our commitment to sustainability but also gives you a deeper connection to your EDARA piece, knowing it was created just for you. With Made to Order, we blend craftsmanship, individuality, and responsibility into every stitch.
Our designs are created with longevity in mind, not just for one season but to become lasting staples in your wardrobe. We aim to inspire our customers to embrace mindful consumption—choosing fewer, high-quality items that resonate with their values and stand the test of time.
Our commitment to sustainability begins with the materials we choose. We work exclusively with deadstock materials. This approach naturally requires more time for research, as it's essential to find the highest-quality fabrics available. Our jewelry, produced in Portugal, reflects the same values, crafted by skilled artisans using ethically sourced materials.
At EDARA, transparency is at the heart of everything we do. By producing locally in Europe, we maintain a close connection to every stage of our supply chain. This proximity allows us to ensure fair working conditions, minimize our environmental footprint, and maintain strict quality control. From sourcing materials to crafting the final product, every step is a conscious choice aimed at reducing our impact on the planet.
